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March 20, 2021

GAL’AXY CHATS

Elise Nelson & Wilson McDermott

First Serve

MARKETING MASTERS, SOCIAL MEDIA MAVENS & JOHN MAYER FANS

Elise and Wilson began their marketing agency, First Serve, during the pandemic, when they saw the need in the market for a boutique agency to manage the social media accounts for growing businesses who didn’t understand or know how to manage platforms like Instagram.

Close friends and both recovering corporate workers, they seized an opportunity to work creatively together, address an underserved market with a niche set of services and skills and have a blast while doing it.

Elise is our Pisces, born on March 16 and Wilson is a lovely business partner compliment as a Libra (September 21).

Wilson McDermott & Elise Nelson of First Serve

Birth Chart Analysis

Elise’s Midheaven is in Gemini, clearly making any profession in communications a natural fit for her. She brings an effortless curiosity to her work, and is genuinely intrigued by a diversity of subjects (likely her clients’ businesses!) With her IC in Sagittarius she is wise beyond her years, naturally intelligent and capable. With Mars conjunct her IC there’s a naturally strong leader in her as well; a take charge attitude that creates confidence in those who have to rely on her.

Her 10th house is partially occupied by Cancer, lending her a helpful quality in the workplace as well. She’s ambitious and nurturing all at the same time. She likely understands that for business owners it’s not only about the dollars and cents, it’s also about the pride and effort that has gone into growing something they want to see succeed.

Wilson’s Midheaven falls in the strong Leo, making any career that’s forward-facing, or about public appearance, a natural fit for her. With a slice of the structured, perfectionist and goal-driven Virgo in her 10th house as well, she likely brings a sense of organization and attention to detail to every project.

10th house Virgos require mental stimulation and variety, much like that of a Midheaven Gemini, so both Elise and Wilson do well to work with clients in varied industries. They both are naturally able to understand the nuances of different professionals and companies.

They also happen to be very funny and a blast to hang out with!

Read on for their full interview and to see where John Mayer (almost) came into the mix!

Who or what inspires you the most in your work?

W: Do you mean who or what distracts me the most from my work? That would be my three small children

E: Wilson gave me the push I needed to do this but it is also inspiring to see how many people have a need for what we offer

Biggest strength?

W: My honesty. And my appetite.

E: Ability to listen to others

Weakness?

W: Overalaysis. And my appetite.

E: I have a hard time saying no

How did you two come to work together?

W & E: We met on the tennis court, hence our business name First Serve. It turns out we had crossed paths on many occasions, and even came to discover our grandmothers are friends!

When did you know that your passion was/could become your career?

W & E: When we were getting individually inundated with requests to help with social media

Why is cohesive branding and marketing so important these days, and who, in your opinion, needs the most assistance with it?

W&E: Everyone turns to the internet/social media when they need anything, nowadays. If you want your brand to stick out and get noticed, it has to look good. If you want it to look good, a cohesive layout is paramount. Pick a look and stick with it- consistency has always, and will always be, key. Everyone could use help with their branding… it took us weeks to settle on our own logo and aesthetic! And that wasn’t without the help of family and friends in the graphic design and arts field. The more input the better.

Most famous person you’ve met:

W: Bruce Springsteen

E:  Donald Trump

What does First Serve do better than anyone else?

E & W: We’re truly a boutique business in that we are there to hold the hands of our clients and walk them through the process. Our goal is to help them reach their goals. If they need us to handle everything for them, we cover them completely. If they are uncomfortable with the social media platforms, but looking to learn more, we teach. And then everything in between. Our logo creation and page layout/design is one of our strongest suits… we love finding a way to set each account apart from their competitors and peers alike.

Is there one achievement/award/campaign you’re most proud of, and why?

W & E: I think both of us would agree that motherhood is the hardest and most rewarding thing we’ve ever done.

What is the most important thing companies (and individuals) should consider when it comes to branding?

W&E: Consistency is key. Establishing your aesthetic and using it across your branding will set you apart. Also, don’t be so serious! People like to see raw & real moments, be yourself!

How has the concept of marketing evolved over time, specifically for women, in a way you think gives us more or less opportunity?

In the days of Mad Men, everything was done in person. All of the prep work was done up front and then presented to a group for approval. It’s so different now- so much more streamline, and we are all afforded the opportunity to communicate freely with our clients which allows for a lot more efficiency and a better end product. Women never really played a large part in the presentation portion of things back in those days, but they were still heavily involved behind the scenes. I’d say we’ve definitely worked our way to the forefront, and deservedly so.

Worst rejection you’ve ever experienced:

W: John Mayer, 2009

E: That reminds me. . . I tried out for an Oscar Mayer Weiner commercial when I was little, I didn’t get the job

What has been the most surprising about running your own business?

E&W: How hard it is

Closest you’ve come to death?

W: I was very sick when I was 10- misdiagnosed and allegedly hours away from death.

E: When my car spun around during a snowstorm and I was facing I-84 in the wrong direction

Prior to now, best job you ever had:

W: Sales Trader at KBW

E: Account Executive @ NBC in Boston

Favorite show currently or last show you binge watched?

W & E: We both just binged Firefly Lane, it was cute

Song on repeat?

W:Kill the Lights, Jess Glynn

E: Anything Kygo

Books on the bedside table?

W: Maybe someday

E: Just my phone & remote

Current indulgence/guilty pleasure?

W & E: Playing paddle

Most useful business resource:

 W &E : instagram

Favorite part of your job:

W: Getting to work with my friend, and making my own money for the first time in a while. It is very empowering.

E: Of course laughing with Wilson everyday. Also making my own schedule and meeting fun new people along the way!

Most challenging part of your job:

W: Trying to juggle being at home with the kids and accomplishing all of the tasks at hand. There aren’t enough hours in the day to get it all done.

E: Finding the perfect balance between work, life & family life. Since we don’t work traditional office hours it is hard to turn things off!

Have you ever disliked something and changed your mind?

W: Avocados

E: I hate changing my mind, so I try not to.

Best parenting hack:

W: Locks on doors

E: Hire the babysitter

How do you take your coffee?

W: Decaf, a lot of sugar and regular milk

E: Iced with whole milk, or hot with a little half & half.

If you’re in need of some social media guidance or marketing assistance, these are the women you want to know!

You can reach them through, obviously, their instagram account, @firstservemktg or through email: firstservemktg@gmail.com.

xo

Rebecca

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Hello there moms & dads

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My name is Rebecca Baretz and I am a wife, mom to 4, stepmom to 1, astrologer and licensed yoga instructor.

Astrology has given me an amazing baseline to understand myself and my children in a way that allows me to meet them, and myself, exactly where we’re at on this journey.

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✨So many new faces!!✨ I wanted to take a minu ✨So many new faces!!✨

I wanted to take a minute to say Heya and I’m SO happy you’re here!💕

I’m Rebecca - a Libra ☀️Aries🌛and Scorpio 👆🏻

Do we have any astrology twins out there!? Share your Sun ☀️ Moon 🌛 and Rising 👆🏻 below and see if you can find your twin! 🥰 

I know there are some close ones but is anyone TRULY mine!? 😉

✨I’m an astrologer, mama to four, stepmom to one, wife, certified yoga instructor, kirtan enthusiast, lover of country music, jewelry addict, and am currently down the rabbit hole of holistic face care (gua sha and facial cupping anyone!? If so follow @britta_beauty - she’ll blow your mind!)😜

💫I created this space to share my love and knowledge of astrology, my insights on parenting kids spanning a 13 year age gap (our oldest is 15, youngest is 2!) and to make some of the hooey-gooey-ness of astrology and spirituality more accessible and practical for every day.☺️👍🏻

✨Thrilled to have you beautiful souls here - I hope I can encourage you to see yourselves as you are: divinely timed, essentially equipped and fully capable of rocking the hell out of this human experience we’re so fortunate to have! 🙌🏻✨💕

Don’t forget to drop your ☀️🌛👆🏻 and see if you can find your 💫👯‍♀️!

#astrology #astrologersofig #astrologersofinstagram #astrologers #motherhood #mama #mamaastrologer #mama #parenthood #astrologydecoded 

📷 @pureleephotography
✨Sun squares Mars today✨ INTENSE energy!!! Bu ✨Sun squares Mars today✨

INTENSE energy!!! Burn it out folks 🔥🔥🔥

May I suggest exercise, dancing, maybe screaming into a pillow!? 😂🤬

This energy is quick, but can lead to irritability, frustration and a short temper. The best way around it, is to recognize where it’s coming from, and channel it so it doesn’t wind up coming out at an inopportune time. 😳

Be patient with yourself and others today - we’re all operating on a slightly shorter fuse than usual. 🤷🏻‍♀️ 

This is an ego-centric transit, so any practices you can employ to put the ego in the seat of the observer and work from a place of non-judgement will be helpful. Try to transcend and take the high road when you can today. If you can’t, 🤷🏻‍♀️ be forgiving. ✨

#astrology #astrologersofinstagram #astrologersofig #sunsqauremars #mars #energy #channelit #bigenergyfeels
✨Today is Imbolc - the halfway point between Win ✨Today is Imbolc - the halfway point between Winter Solstice and Spring Solstice.✨

Symbolically, this midway point is a time-marker⏳; a point at which the days get brighter and we can feel the beginning of Spring coming (or,
at least, that’s the idea... we just got a foot of snow ❄️ where I am!😂)

I feel Imbolc as a more inner, cyclical experience, that signals our bodies to rise into a different expression of activity.💫

Many focus on the goddess Brighid, and her many aspects as a deity of fire, home, hearth and fertility.

🔥 focused breathing, baking, cooking, intuitive movement and womb work are especially welcomed during this transition.💕

✨There are beautiful rituals for Imbolc (I prefer the 7 candle Candlemas ritual - this can be found easily online.) I keep it simple and use tea lights:

🕯🕯🕯🕯several candles can be assigned to represent bringing and keeping the light that emerges as winter finally comes to an end. 
🕯Another can represent the purifying warmth of the hearth.
🕯Another can be symbolic of the barrier between the positive and negative in your life; a boundary of sorts between our world and the next. 
🕯Another stands in for the magic of wisdom and inspiration, and for the light that comes into our lives when we experience love.❤️

After lighting I write my spring intentions by their light. ✍🏼

You can also set up a spring altar including stones, plants and renewed intentions for the season.🌱🌸

You can include your kids with the Candlemas, or in making a crown for Brighid, which you can use as a wreath.🍃🌸

Or you can make a beeswax candle imbued with your spring intentions (recipe for this is on the blog!)✨

Whether you mark the occasion or not, wishing you a beautiful Imbolc 💐🌾🌸 I’ll do a Tarot spread later to mark the occasion ☺️

#imbolc #springiscoming #imbolcblessings #time #astrology #astrologersofinstagram #astrologersofig
✨It’s February and Venus is on the move! Tomor ✨It’s February and Venus is on the move! Tomorrow she slides on into the ever-crowded Aquarius ♒️ bringing an intellectual, eccentric and quirky breath of fresh air to the planet of love and beauty!✨

Venus in Aquarius is tender, offering us a new way to look at love, being loved, what we consider beautiful and even how we relate to our finances. 💕

Be careful not to over-analyze in this compartmentalized sign, where the emotions can often be separated or detached and over-thought.💭🤔

It is a time to express yourself completely and freely to those you love, and to jump in to any creative endeavors you might have considered too offbeat or out-of-the-box before now (even when it comes to your finances - more on that in another post!)🌟

As for how we may be wanting to connect with those we love? More cerebrally 🤓 - intellectual connection will feel valuable, exciting and intimate. 💕 Out-there topics will most likely be on the table!😆

You may find yourself seeking new, unique experiences, perhaps with your partner, or with friends - SO hard in COVID times, BUT there are safe ways to find novel experiences in this environment.✨

May I suggest @the_skindeep if you’re looking for a TRULY Venusian-Aquarian COVID Isolation Valentine’s Day activity. 😂

It hits all the spots 💕✨😉

#valentinesdayastrology #venusinaquarius♒ #venusinaquarius #venus #aquarius #aquariusseason #valentines2021 #valentinescovidstyle #theskindeep
✨We’re gearing up for a snow storm in our neck ✨We’re gearing up for a snow storm in our neck of the woods, and all it makes me dream of is skiing ⛷ 🎿 😂✨

It’s been a while since we’ve been on the slopes; COVID has dashed our dreams since last spring - looks like it will continue to be the case. But we can dream! 🤷🏻‍♀️🤪

While some things feel stagnant, there are so many other things shifting, adjusting and opening...🤲🏻

Venus, our planet of LOVE 💕is busy and on the move in the weeks ahead of Valentine’s Day.

I’ll give more information on each dynamic as we cross the days, but here’s an overview. Expect affects around the who, how and what you love and the way you express and communicate affection.❤️

🌟 Feb 1 - Venus enters Aquarius and Sun squares Mars

🌟Feb 6 - Venus conjuncts Saturn and Squares Uranus

🌟 Feb 8 - Venus conjuncts Mercury 

Love is in the air, and we’ll have opportunities to evaluate the way we’re interacting with our loves, family, communities and passion. 💕

I’ll be posting the last elemental Venus placement (in water 🌊) - if you haven’t been following, check in on Astro.com and look for your elemental breakdown to see which element your Venus falls under to get a general sense of how you express this placement. (Directions save in highlights under Elements!)✨

#venus #valentinesday #astrology #astrologersofinstagram #astrologersoninstagram #venusinaquarius #venusintheelements
✨Venus in Fire 🔥 ✨ Signs: Aries, Leo, Sagi ✨Venus in Fire 🔥 ✨

Signs: Aries, Leo, Sagittarius 
Houses: 1st, 5th, 9th

Venus in 🔥 folks have a lot of passion! They know what they want - that’s for sure! While Venus is not exalted in the Fire signs, I find that folks with these placements love wildly and with abandon and have some of the most passionate (but maybe not well-thought-out) romances ever!😍 

But when it comes to being swept off your feet, since when does planning sound romantic!? 🤣

Venus in 🔥 love openly, inclusively and demonstrably - never afraid to express their feelings or affection... or to end things if they feel like it’s not what they need. ❤️💔

To make a Venus in 🔥 person feel safe, loved and appreciated, be sure to value their outward gestures - their openness is a large part of their expression. Most need some freedom too, and validation in one form or another.🌟

Venus in 🔥 never minds getting into a tussle now and then; conflict is an opportunity to come closer, create friction and well... make up!🤣

Venus in Aries ♈️ (and in the 1st house) may be a little immature and self focused (perhaps not the best planners or the most romantic overall) but they’ll always be up for adventures and sharing experiences - they’re up for all things new and exciting. Plus, they’re fiercely loyal and protective over those who have their heart. ❤️ 

Fire in Leo ♌️ (or the 5th house) carry a playful energy and like to be adored, taken care of and given attention in *all* the ways (and given gifts 🎁 of course!) But they’ll give the same way in return; you’ll never find a better gift giver than a Venus in Leo - they are incredibly thoughtful and generous. Loyal and protective too!🦁

They say a Venus in Sagittarius ♐️ might be hard to pin down 🤷🏻‍♀️😳 but their need for adventure and freedom is oftentimes the *perfect* pairing for someone who is also independent, secure and wants new (shared) experiences. Expect travel and trying new things to be a part of spending time with a Venus in Sag. ✈️🛳🚆

Venus in 🔥 in an exciting way to experience another person.

PLEASE remember this is only ONE placement of many and doesn’t determine entirely how good of a partner or match someone will be!😉
✨Saturdays are for tea parties! Or in my case, c ✨Saturdays are for tea parties! Or in my case, coffee ... lots of coffee! Are coffee parties a thing? If not, can we make it one!?😆☕️🥳✨

Happy weekend everyone - hope you’re all enjoying some family/rest/self-care time.💕

The moon is in Virgo... and Virgo is ruled by Mercury, which just went retrograde.😳

I started the day feeling restless, like I should be cleaning, organizing while at the same time like I couldn’t seem to get anything done... 😫 

SO I made the decision to let it go and just be.🙏🏻

I brought myself into my body, the moment - grounding into the earthiness of the placement and decided not be so hard on myself. 🤷🏻‍♀️

The headache I was having wasn’t any fun either!🤣

How are you all feeling today!? Drop a note 👇🏼

✨✨✨

#lunar #lunarcycle #virgomoon #mercuryretrograde #mercuryretrograde2021 #virgomoon♍️ #astrology #astrologersofinstagram
✨Hold on to your booties, folks! Mercury goes Rx ✨Hold on to your booties, folks! Mercury goes Rx tomorrow!! 😳 and the pre-shadow has been a litttle bumpy for some already!✨

Mercury is in Aquarius for this, the first of 3 rounds in 2021... ugh, doesn’t it feel like Mercury was *just* Rx!?🤪

In this fixed sign it’s going to be an easier ride than in some of the other signs (Mercury loves an air sign!) ♒️

We may feel emboldened to speak out in a more unique way, or express/communicate artistically in a more forward-thinking way... this is the sign of futuristic endeavors, and this may bring some of these processes to the surface.🙌🏻

There will be a collective vibe, so we may find ourselves revisiting, revising and reviewing things that fall into the humanitarian, altruistic and social/common cause realm.🤝

🌟Are we surrounding ourselves with the right kinds of people?

🌟Are we standing up for and advocating for the right causes?

Social, racial, economic and political endeavors that address the greater good will likely come to the forefront during Mercury’s Rx and give us an opportunity to see how we’ve progressed and how we’ve stalled, and maybe, with the forward-thinking of this sign, how we can adjust. 🤔

Social communication with a broad and diverse group of people is theoretically tailor-made for this period of time, and socially distanced technology is key - so as long as we’re double checking our internet connections and making sure our batteries are charged and being extra careful about logging off before we add our 2 cents about the boss’s presentation 😳😬 we should do just fine!🤣

I mean, with all the tech and its involvement with our socialization, this retrograde in ♒️ could be the ultimate test of how truly dedicated we are to maintaining our distanced relationships!

Mercury will form some positive aspects during its Rx.

End of the 1st week in Feb the ☀️ and Mercury will join up giving us a boost in our mental energy, clarity and confidence!

Mercury and Venus will align the day before Valentine’s Day connecting our minds with our hearts, you could say!💕 

ON Valentine’s Day Jupiter and Mercury will team up to give an expansive and optimistic overlay to our thoughts!💭
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